My focus is to
increase your sales and profits. I work on a shirt-sleeve basis
with your team. Typical programs include:
 | Define the
market and business opportunity for your new product.
|
| Increase the
effectiveness of your new product programs. |
| Define your
competitor's strengths and weaknesses.
|
| Revitalize
the share, sales & profits of your current products.
|
| Evaluate and
improve the effectiveness of your sales channel. |
| Due diligence
for a potential acquisition. |
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My focus is increasing the share, sales and profits of
my clients. On the average, my clients increase their profits by
$43 for every $1 of investment in my services.
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Discussions
and programs to help you define & evaluate marketing issues and
opportunities
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New products. Increase the effectiveness and speed of your
new product program. |
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Revitalize current products. Revitalize your current
products? |
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Competition. Define and implement a more effective
competitive intelligence and action plan. |
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Strategy. Define and explore alternative business
strategies. |
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New sales channel. Define and put in place a new sales
channel to sell a new product or serve a new market. |
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Sales channel effectiveness. Evaluate and improve the
effectiveness of your current sales channel. |
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Pricing. Evaluate and recommend options to improve your
pricing and discount structure.
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Market Research to define and
evaluate new product or business opportunities
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Market: Size, growth rate, segments, key accounts and
trends. |
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Competition: Sales, share,
pricing, strategy, strengths and weaknesses. |
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Critical success
factors: Typical factors include strategy, pricing,
specifications, time window, core competence, alliances, etc. |
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Sales channel:
Will your current channel be successful? If not, define the
channel requirements. |
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Pricing: Industry structure. Best strategy
&
specific recommendation for your entry. |
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Promotion:
Industry practice. Best strategy and specific
recommendation for your entry. |
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Strategy & action plan:
As a member of you team, define your business plan and implementation program.
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Market research to define your
competitors strengths and weaknesses
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Sales: Definition of
sales by year, market segment, product line, geographic, key
accounts and other variables. |
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Profit: Definition of
their source of profits including annual profits, market segment,
product line, key accounts and other variables. |
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Key personnel &
organizational structure: Define and profile each of the 4-5
"drivers" to permit you to anticipate their actions. Define
and profile the 8-10 "weak links" that permit you to define programs
against their weaknesses. |
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Strengths and weaknesses:
Define their strengths and weaknesses. They
are key to your strategies and programs. |
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Financial structure:
Develop a P&L and key elements of their balance sheet.
Developed with input from your controller and department personnel. |
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Strategy & program: As
a team, define your strategy and action plan. |
Distributor, rep and dealer
evaluation, analysis and upgrade
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Define programs that increase your sales and profits. |
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Evaluate the effectiveness of your current sales channel. |
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Locate new distributors, reps or dealers...confidentially. |
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Define a new sales channel for a new product or market. |
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Develop program to terminate current distributors, reps or
dealers. |
Conduct due diligence for a
potential acquisition
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Independently define their strengths and weaknesses. |
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Quietly evaluate areas already define as potential concerns. |
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Confidentially define major barriers to success. |
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Confidentially define their industry reputation. |
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